Rob Federic is a filmmaker known for crafting visually epic, emotionally driven stories across music videos, narrative films, and commercial campaigns.
He began his career in TV network production at MTV and Univision before directing music videos for Grammy-winning artists including Luis Fonsi and Ricardo Arjona, collaborating with major labels such as Universal Music Group, Sony Music Entertainment, and Warner Music Group. His music videos have amassed billions of views across 38 countries, establishing him as a dynamic visual storyteller working across international markets in both English and Spanish.
Beyond music, Rob’s narrative work has earned critical recognition. His short film Sayona (The Mountain Wailer) was distributed by Lionsgate, and his sci-fi short The Raiven: Destiny won multiple awards and secured distribution. His latest short film The Séance continues to receive accolades, while his screenplay Hemophobia placed as a Top 10 Finalist at HollyShorts 20, an Oscar-accredited festival.
In the commercial space, Rob has led large-scale creative teams as Director of Production at goodr Sunglasses, overseeing studio operations and brand productions, and previously served as Studio Director and Production Lead at TubeScience, guiding high-volume, performance-driven content creation. He also co-hosted the podcast Madrigal at the Movies with Rob and Rob alongside Peter Madrigal in collaboration with Heavy Metal Magazine.
Rob is currently developing the television series Madam Ena’s House of Spirits, expanding on The Séance, along with his upcoming feature films Hemophobia and Carpe Noctem.
He began his career in TV network production at MTV and Univision before directing music videos for Grammy-winning artists including Luis Fonsi and Ricardo Arjona, collaborating with major labels such as Universal Music Group, Sony Music Entertainment, and Warner Music Group. His music videos have amassed billions of views across 38 countries, establishing him as a dynamic visual storyteller working across international markets in both English and Spanish.
Beyond music, Rob’s narrative work has earned critical recognition. His short film Sayona (The Mountain Wailer) was distributed by Lionsgate, and his sci-fi short The Raiven: Destiny won multiple awards and secured distribution. His latest short film The Séance continues to receive accolades, while his screenplay Hemophobia placed as a Top 10 Finalist at HollyShorts 20, an Oscar-accredited festival.
In the commercial space, Rob has led large-scale creative teams as Director of Production at goodr Sunglasses, overseeing studio operations and brand productions, and previously served as Studio Director and Production Lead at TubeScience, guiding high-volume, performance-driven content creation. He also co-hosted the podcast Madrigal at the Movies with Rob and Rob alongside Peter Madrigal in collaboration with Heavy Metal Magazine.
Rob is currently developing the television series Madam Ena’s House of Spirits, expanding on The Séance, along with his upcoming feature films Hemophobia and Carpe Noctem.